I currently work with two agencies providing social media management, reporting and content creation to their client base, this can range across many service and industry areas, such as medical, financial and hospitality. These can be small start-ups, or larger, established businesses requiring support. The main focus of these tasks is to create community engagement on …
Working for the university to provide marketing support to communications and wider departmental teams.
My first client as a freelancer – I joined House of Social whilst still living in my van and travelling the East Coast of Australia. My responsibilities include website management (editing and page creation via CMS, mapping out the website development process), account management (working with clients one on one, allocating work to developers and designers), …
Read more “House of Social – Project Co-ordination/Social Media Management”
In January 2021, I started working with Canada-based personal trainer Kayellofit as a social media manager. Her goals were to increase engagement and performance across her two social media accounts to employ a consistent brand across the channel in tone, topics and design. After performing a competitor and market analysis, we agreed to take a …
COVID-19 made it clear that the social media team at Monash University was part of the front lines for audience information and feedback. In response to the pandemic, we worked alongside other members of the crisis comms team to create and amplify strategic content. We realised if we couldn’t bring our campus community together physically …
Read more “Monash From Home – User generated retention campaign”
Working at the Centre for Lifelong Learning at University of Warwick, one of the main projects in my role was to increase the interest and visibility of our courses through online activity. The Centre hosted a range of degree, masters and entry level options, creating a varied and complex audience group which differed greatly across product …
Read more “Create Your Warwick Story – Cross channel campaign”
This campaign was launched in late 2017 to drive recruitment to courses with low applications in the September 2017 recruitment cycle. A secondary goal was to target a broader age range on the department’s social media channels, focusing on the age of prospective and current students (18-24 years) rather than the current age range which was …